Digital Shelf is a digital marketing and content creation agency. We design, develop and optimise your brand’s narrative online, through quality branding, film, copywriting and limitless creativity. We implement and execute ideas from start to finish – driven by purpose and results – to get your business in front of the right people, with maximum impact.

Backed by 21 years of combined media and marketing expertise, growing your business and creating its narrative is our focus. Digital Shelf works with a range of exceptional clients, from start-ups and non-profits, to some of South Africa’s leading brands.

Digital Shelf is based in Cape Town and our reach extends across the globe.


Our service is communication. Our goal is business. Digital Shelf delivers tangible, measurable results – a marketing narrative – not just social media posts, not just another video, but a comprehensive set of turn-key solutions designed to help you achieve your objectives. 

Fluent in the ever-evolving language of the internet and social behaviours, we reach your clients, generate quality leads, and build communities in an effective and engaging way.

Every project is executed through our process of Strategy, Storytelling and Distribution.

Digital Shelf’s portfolio of services includes:
Videography, Photography, Copywriting, Brand Consulting, Creative Direction, Marketing Planning, Social Media Marketing, Management and Targeted Advertising.


Strategy without execution is useless. Execution without strategy is aimless. Your business is too important to just push content out and wait and see what sticks. Allow us to help you with an effective marketing strategy.
Stories bind people together. We pride ourselves in being storytellers and creating a narrative for your brand through film, photography, and copy. Are you ready to captivate your customers with visual synchronicity?
You've got your brand's story. The strategy is in place. Now what? The success of it all lies in distribution and promotion for optimal content discovery, engagement, and performance. We've got our finger on the pulse of digital trends.


Over the past few years, we’ve had the pleasure of creating brands’ stories from the ground up, delivering successful campaigns and creative solutions for some of the most ambitious brands – big and small, local and international.

The proof is in the pudding. Just ask our clients.

Do you want to focus on what you do best – your business – and alleviate the unnecessary stress and time-intensive task of how to get it all out there? Contact us today.


WINCHESTER MANSIONS | Spanning nearly a decade, Digital Shelf produced, directed, and managed several visual assets for the Newmark-managed hotel. The portfolio includes montage videos, promotional material for events, activations, and native videos hosted by SLOW discovering the history of Cape Dutch architecture — scaled across multiple channels.


CAPE COLA | Achieving market success with only two products means your imagery needs to be diverse and memorable. Tasked to showcase premium soft drinks Cape Cola and Lemi Lemi, we created brand awareness and social momentum through vibrant trending colours and real models to capture a refreshing endless summer in Cape Town.


SOUTH AFRICAN BONE MARROW REGISTRY | Following a long social media relationship, our design work for the award-winning NPO is sweeping. Three sets of different video series. Several events. Numerous campaigns. A magazine made from scratch. And a documented journey to Spain. Digital Shelf’s reached a zenith with the launch of the SABMR’s 30th Year Publication.


F45 | Our F45 fitness portfolio boasts the full spectrum of social media marketing services for three different F45 studios located in Cape Town and Gauteng. Profiles were researched, strategised, developed, and project managed according to weekly and seasonal events aimed at LSM 7-10 ages 25-35. Paid advertising campaigns kept KPIs in check.


ISUZU MOTORS SOUTH AFRICA | Our partnership with Isuzu sped off in 2017 with several press and vehicle launch events, and campaigns on our SLOW publication as well as official Isuzu channels. Since then, we’ve created press releases, articles for Isuzu’s Torque magazine, pieces for their official blog and documentary video pieces written for SLOW.


CHEF JUDI | There since day one with Chef Judi. We hit the floor running capturing moments by organising media visits, interviews, video spots and PR events. “P&C” has been featured in News24, Taste Magazine, Mail & Guardian and Cape Town Vegan. Chef Judi also made her TV debut on The Insider SA and Expresso Morning Show.


Welcome to Digital Shelf Publications, home of SLOW and Kyk Hier!

Through go somewhere SLOW and our Afrikaans publication, Kyk Hier! we create short and long-form documentary-style videos, feature pieces and impactful content where we plunge into topics that make communities, cultures, and subcultures tick.

 SLOW and Kyk Hier! can be utilised as an effective and powerful distribution vehicle for your brand, to reach a wider audience across different channels. Each piece of native advertising is done strategically, driven by storytelling, and giving you the peace of mind that your brand is associated with content that adds value.




© 2022 Digital Shelf (Pty) Ltd